Robert Simons (Alderman for the Port, Economy, Hospitality and Governance) not only advocates the importance of shore power but sees to progress and results.

The realisation of shore power at Holland Amerikakade is well on its way. With over 100 cruise vessels arriving per year, shore power is an important feature. Shore power will further reduce, CO₂ emissions, noise and the occasional smell. Thus safeguarding the added value for both the local economy (shopkeepers and merchants) as well as a high-quality tourism in the city. Meanwhile, most of the cruise vessels visiting Rotterdam are equipped to use shore power.

The municipal board is aiming to have all cruise vessels visiting Rotterdam to connect to shore power by 2027. This in anticipation of the upcoming EU directives to take effect in 2030. Cruise Port Shore Power BV (CPSP) is owner of the shore power plant and in charge of its operation. This model safeguards transparency of the shore power service provided to (cruise) vessels at Holland Amerika kade. The work is on schedule, and expected to be ready after mid- 2024. While the cruise industry is rapidly turning greener, Rotterdam has and is pulling its weight in the process thus securing the future of the modernized magnificent historical cruise terminal.